Big Brands, Low Prices - Price Heroes are here to fight inflation. We’ve locked in low prices on your favourite big brands so you can keep shopping worry‑free. SHOP NOW
Betty Crocker's Velvety Vanilla Cake is a real treat! Fluffy, soft and light as a feather, pair it with frothy Vanilla Buttercream Icing and tasty, s...More
Betty Crocker's Velvety Vanilla Cake is a real treat! Fluffy, soft an...
Betty Crocker's Zesty Lemon Cake is a real sweet tasting treat and there's a reason it’s a favourite! Light and fluffy cake with an irresistible zes...More
Betty Crocker's Zesty Lemon Cake is a real sweet tasting treat and the...
Billington’s Dark Brown Soft Sugar 500g brings rich and moist sweetness to your baking. Made from unrefined cane sugar for a deep, natural molasses ...More
Billington’s Dark Brown Soft Sugar 500g brings rich and moist sweetn...
Billington’s Dark Muscovado Sugar is a rich, moist, natural unrefined cane sugar with a deep molasses flavour. Ideal for baking, sauces, and marinad...More
Billington’s Dark Muscovado Sugar is a rich, moist, natural unrefine...
Billington's Demerara Sugar (500g) is a rich, golden brown sugar with a crunchy texture and natural molasses flavor. Perfect for baking, topping cerea...More
Billington's Demerara Sugar (500g) is a rich, golden brown sugar with ...
Billington’s Light Brown Soft Sugar 500g adds a warm, caramel flavour and soft texture to your baking. Made from unrefined cane sugar for a natural ...More
Billington’s Light Brown Soft Sugar 500g adds a warm, caramel flavou...
Billington’s Light Muscovado Sugar is a soft, moist, unrefined cane sugar with a rich, natural molasses flavor. Perfect for baking, sauces, and des...More
Billington’s Light Muscovado Sugar is a soft, moist, unrefined cane...
Custard! A source of calcium. You make it special. Ready to serve. No preservatives. No artificial colours. Suitable for vegetarians. Bird's Ready to ...More
Custard! A source of calcium. You make it special. Ready to serve. No ...
Strawberry Flavour Trifle Mix with Sugar and Sweetener. Established in 1837, Bird's is still going strong with the best custard and fantastic strawber...More
Strawberry Flavour Trifle Mix with Sugar and Sweetener. Established in...
Bird's® is the original custard brand, established in 1837 and loved by generations ever since. Bird's Custard is made and served in millions of home...More
Bird's® is the original custard brand, established in 1837 and loved ...
Why does it say 100% Irish Beef if it's 76% beef? 100% Irish beef means we use only Irish beef in our range. The other 24% relates to the other tasty ...More
Why does it say 100% Irish Beef if it's 76% beef? 100% Irish beef mean...
Try Birds Eye Chicken Curry with rice, pieces of succulent marinated chicken breast with tomatoes and onions in a spicy sauce with long grain rice.More
Try Birds Eye Chicken Curry with rice, pieces of succulent marinated c...
Birds Eye Chicken Shop BBQ Chicken Wings (375g) are tender, pre-cooked chicken wings coated in a delicious BBQ seasoning. Simply heat and enjoy a flav...More
Birds Eye Chicken Shop Hot Fiery Chicken Chunks are spicy, bite-sized chicken pieces coated in a crunchy, flavorful breading. Perfectly seasoned with ...More
Birds Eye Chicken Shop Hot Fiery Chicken Chunks are spicy, bite-sized ...
Enjoy the wholesome, garden-fresh taste of Birds Eye Garden Peas. Tender and sweet, they’re the perfect side dish for any meal. Available now at Kel...More
Enjoy the wholesome, garden-fresh taste of Birds Eye Garden Peas. Tend...